Wednesday, April 23, 2014

What do Chick-Fil-A, Comcast and MassMutual Have in Common?

On paper, it would seem that a leading quick-serve dining chain, the nation's largest cable provider and one of the oldest and most respected life and health insurance companies would have very little in common. But if you take a closer look, you'll see that all three are taking very innovative approaches to customer engagement and leveraging groundbreaking tools to create personalized experiences. In that respect, they share many of the same challenges and opportunities. And that's why all three companies sent senior executives to speak at last year's CEM Summit.

Chick-Fil-A's Michael McCathren spoke about how investing in relationships leads to loyalty and profitability. Comcast's Jane Bulman led a discussion on new regulations governing marketing to mobile devices. MassMutual's Kris Gates presented on Voice-of-the-Customer research and how it led them to adopt new engagement strategies.

Three very different companies united by a shared goal – to engage customers with personalized messages that are based on preferences and in alignment with privacy protections. And that's what makes CEM Summit so special. It gathers a diverse group of speakers and attendees and focuses their collective energy in a way that is truly unique.

CEM Summit 2014 is seeking dynamic speakers to join our conversation on personalization, preferences and privacy. To submit for a presentation, click here.

As we approach CEM Summit 2014, consider your company's approach to these issues and what it might gain from being a part of the dialogue. If you have a compelling message or case study to share, we'd welcome a submission to speak. I can't wait to see who takes the stage September 17 and 18 for CEM Summit 2014!


Eric Tejeda is the Director of Product Marketing for PossibleNOW and CompliancePoint. Eric supports the organization’s growth objectives by productizing and launching innovative new products and services that fill critical needs in the marketplace. 

With 25 years of experience, Eric firmly believes that permission-based marketing and preference management is a mega trend and the path to success for marketers today. 

Follow me on Twitter: @EricTejeda | Connect on LinkedIn: Eric Tejeda http://www.cemsummit2013.com

Friday, April 11, 2014

PossibleNOW at DIG SOUTH

http://www.digsouth.com
 
The 2nd annual DIG SOUTH Interactive Festival is underway in Charleston, South Carolina and PossibleNOW is there. Designed to celebrate innovation and the rise of the Southeaster digital economy, the festival takes place April 9-13 and features founders, funders, marketers, designers, entrepreneurs and more.

I’ll be presenting alongside Jon Yarian of SeaChange Public Relations on marketing in the digital age. And Chief Strategist Eric Holtzclaw will speak on business growth strategies and offer his perspective as an Inc.com columnist on a featured media panel.

To lean more about DIG SOUTH and our presentations, go to www.digsouth.com. We’re looking forward to connecting with clients and friends in Charleston this week.
 



Eric Tejeda is the Director of Product Marketing for PossibleNOW and CompliancePoint. Eric supports the organization’s growth objectives by productizing and launching innovative new products and services that fill critical needs in the marketplace. 

With 25 years of experience, Eric firmly believes that permission-based marketing and preference management is a mega trend and the path to success for marketers today. 

Follow me on Twitter: @EricTejeda | Connect on LinkedIn: Eric Tejeda http://www.cemsummit2013.com

Thursday, April 3, 2014

Industry Experts Wanted: Call for Speakers Now Open for 2014 Customer Engagement Marketing Summit


It’s one thing to attend a conference; it’s quite another when you host one as we have done for the past two years. It’s a significant undertaking and requires a lot of planning. But the key to success boils down to the relevancy of the topics and thought leadership of the speakers — do I believe the topics and speakers are worth carving out 1½ days to hear?

As we know from the past two years, the answer is a resounding “yes” if you have the right mix!

We’re excited to announce the 2014 Customer Engagement Marketing Summit to be held September 17 & 18 at the JW Marriott Buckhead in Atlanta.

First task at hand — a call for speakers and sponsors.

The previous two conferences featured real-life case studies from industry experts and thought leaders in customer experience and customer engagement. Last year we had a powerful lineup of speakers from industry giants as Chick-fil-A, SAP, Marketo, LexisNexis and more who shared actual experiences to help B2B and B2C marketers address the challenges of enhancing customer engagement

The theme of this year’s CEM Summit is “Winning Big by Thinking Small.” The small refers to the idea that small data is a powerful way to unlock and understand how to engage your customers more effectively.

We’re looking for the same type of global brands and industry experts who can energize and engage the attendees at our 2014 CEM Summit. We expect this year’s event to attract marketing and customer experience professionals and executives who are involved in customer engagement, mobile marketing, social media marketing, customer loyalty and retention, and other facets of direct marketing.

I’m excited by the responses we’ve received so far from potential speakers. However, there’s still plenty of time to submit speaking proposals on topics including: 

·         Relationship Marketing
·         Customer Engagement Strategies
·         Cross-Channel Marketing
·         Consumer Preference Management
·         Big Data
·         Marketing Privacy

If you are a dynamic speaker who can provide actionable advice to marketing and customer engagement professionals, please complete the Speaker Application at www.cemsummit2014.com. The deadline to submit speaking proposals is April 30. PossibleNOW will announce the speaker lineup in mid-May.

We hope to talk to you soon about speaking or sponsorships — and better yet, we hope to see you at the CEM Summit in September!


Feel free to follow the CEM Summit on Twitter @cemsummit.



About the Author: 
Scott Frey is the CEO of PossibleNOW and CompliancePoint. Scott leads the strategic mission to maintain its leadership position in global direct marketing compliance by closely monitoring changes in consumer privacy legislation, industry trends, and delivering innovative products and services to meet client’s needs.
 
 Follow me on Twitter: @ScottFreyPN | Connect on LinkedIn: Scott Frey