Chick-Fil-A's Michael McCathren spoke about how investing in relationships leads to loyalty and profitability. Comcast's Jane Bulman led a discussion on new regulations governing marketing to mobile devices. MassMutual's Kris Gates presented on Voice-of-the-Customer research and how it led them to adopt new engagement strategies.
Three very different companies united by a shared goal – to engage customers with personalized messages that are based on preferences and in alignment with privacy protections. And that's what makes CEM Summit so special. It gathers a diverse group of speakers and attendees and focuses their collective energy in a way that is truly unique.
CEM Summit 2014 is seeking dynamic speakers to join our conversation on personalization, preferences and privacy. To submit for a presentation, click here.
As we approach CEM Summit 2014, consider your company's approach to these issues and what it might gain from being a part of the dialogue. If you have a compelling message or case study to share, we'd welcome a submission to speak. I can't wait to see who takes the stage September 17 and 18 for CEM Summit 2014!