Did you know that a whopping 87 percent of consumers want a “do not track” option in their browsers to avoid marketers? In a recent study by Razorfish and Adobe, consumers are asked what they really think about ad targeting and data collection. While it’s no surprise that marketers embrace ad targeting to create more effective and engaging campaigns, the study reveals that consumers are still split on whether or not they see this as an invasion of privacy. Click here for full story.
Most CMOs will tell you that marketing intangible services like wealth management, consulting and accounting can be a challenge. It is difficult to communicate in a way that makes what they’re selling understandable, interesting and desirable. Because consumers want something unique, engaging, and informative, marketers must cut through industry specific jargon and confusing messages to set themselves apart from their competitors and appeal to their audience. Click here for full story.
Each year, billions of dollars are spent on mobile display advertising. For banner ads to be effective, marketers need to know when and how to use them. Not all products and services are suitable for smartphone advertisements. Recent studies show that for products that require considerable thought before purchasing like vehicles or appliances, banner advertisements are a good option. On the contrary, banner ads for low-involvement purchases like movie tickets or toothbrushes are not effective. Click here for full article.