Customer Experience Marketing: What You Need To Know For Success

If you have read my previous blog posts, you know that I am passionate about the role that preference management, personalization and privacy play in successful marketing strategies.

It’s one thing to put my thoughts and opinions on paper; it’s quite another to decide to put my passion into action. That’s why PossibleNOW is pleased to host the first annual Customer Experience Marketing Summit to be held September 19^th and 20^th in Atlanta. The tag line for the event – “Where Preferences, Personalization & Privacy Come Together” truly sums up what this conference is all about.

If you are an executive involved in any aspect of marketing — including customer engagement and experience, customer loyalty, customer retention, database marketing, and direct marketing — then this is an event you must seriously consider attending.

Click on Image to View Speakers

The Summit speakers are thought leaders from companies such as Coca-Cola, Symantec and Intuit who will share actual experiences and case studies with you. In addition, renowned marketing expert and author, Ernan Roman, will conduct two key sessions with fresh content that’s never been presented at a conference.

The Summit environment offers a variety of learning experiences including panels and roundtable discussions on the hottest topics in customer experience marketing. Of course, there will be plenty of time to network with your peers.

For more details and registration information, visit the Summit web site at www.cemsummit2012.com. Space is limited, so I encourage you to register early.

If you have any questions, feel free to leave me a comment or contact cemsummit@possiblenow.com. Future blog posts will provide more details on this educational and innovative event.

I hope to see you in Atlanta in September!



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About the Author: 

Scott Frey is the CEO of PossibleNOW and CompliancePoint. Scott leads the strategic mission to maintain its leadership position in global direct marketing compliance by closely monitoring changes in consumer privacy legislation, industry trends, and delivering innovative products and services to meet client’s needs.

 Follow me on Twitter: @ScottFreyPN | Connect on LinkedIn: Scott Frey