It is no secret that marketing professionals face a myriad of marketing challenges including that of
delivering an exceptional customer experience.
That’s why it is gratifying when
successful marketing executives are willing to share proven strategies for
success. I am pleased that Tim Searcy, CEO of ACCENT Marketing Services and
Patty Schafernak, Marketing Leader at GE Capital, took the time to share their
insights.
Or course, if you attend the Customer
Experience Marketing Summit in September (www.cemsummit2012.com), you will have the
pleasure of hearing thought leaders like these in person! The Summit speakers
will present actual case studies and breakthrough strategies to achieve
customer experience marketing success in both B2B and B2C. This is an ideal
event to get specific, actionable information on customer experience marketing
and voice of the customer strategies.
About the Author:
Scott Frey is the CEO of PossibleNOW and CompliancePoint. Scott leads the strategic mission to maintain its leadership position in global direct marketing compliance by closely monitoring changes in consumer privacy legislation, industry trends, and delivering innovative products and services to meet client’s needs.
Follow me on Twitter: @ScottFreyPN | Connect on LinkedIn: Scott Frey
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