I
really enjoy the chance to meet with customers and prospects one-on-one. This
week provides me with the opportunity to do just that.
As
you are reading this, staff members from PossibleNOW and CompliancePoint are at
the annual Professional Association of Customer Engagement (PACE) Convention at
the Westin Kierland in Arizona. In between the social activities like golf and
tennis and informative sessions on customer engagement, we are speaking with association
members about our new products and services that can enhance multi-channel
marketing efforts.
One
of the key concerns among association members is how to effectively comply with
the new FCC rule regarding automated sales calls to mobile devices. As you may
know, the FCC now requires that marketers obtain written consent from a
consumer before delivering any type of advertisement or solicitation call that
uses an automatic telephone dialing system to any mobile device.
This new law goes into effect later this
year, but the time to take action is now!
PossibleNOW offers three different approaches
to solve this issue.
Our most comprehensive solution combines a
wireless scrub with wireless consent capture. This application lets you capture
a valid written approval if you perform lead collection on your web site. Even
if the application determines that the phone number is a landline, the
information can be captured and saved for later use to show as an established
business relationship with the consumer. You can also expand the single channel
express consent into a full multi-channel solution with our MyPreferences®
product.
If you are attending the PACE convention this
week, please stop by and chat!
About the Author:
Scott Frey is the CEO of PossibleNOW and CompliancePoint. Scott leads the strategic mission to maintain its leadership position in global direct marketing compliance by closely monitoring changes in consumer privacy legislation, industry trends, and delivering innovative products and services to meet client’s needs.
Follow me on Twitter: @ScottFreyPN | Connect on LinkedIn: Scott Frey
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