
It's one thing to attend a
conference; it's quite another when you host one as we learned last year. It’s
a significant undertaking and requires a lot of planning. But the key to
success boils down to the relevancy of the topics and thought leadership of the
speakers — do I believe the topics and speakers are worth carving out 1 ½ days
to hear?
As we found out, the answer is a
resounding "yes" if you have the right mix!
Buoyed by the results from our
inaugural event, PossibleNOW’s President, Scott Frey, recently announced the
plans for our 2013 Customer Engagement Marketing Summit to be held in late
September in Atlanta.
I am spearheading the
coordination of this year’s event. First task at hand — a call for speakers.
Last year’s CEM Summit featured real-life case studies from industry experts and thought leaders in customer experience and customer engagement. We had a powerful lineup of speakers from industry giants as Coca-Cola, Intuit and Symantec who shared actual experiences to help B2B and B2C marketers address the challenges of delivering a personalized customer experience.
We’re looking for the same type of global brands and industry experts who can energize and engage the attendees at our 2013 CEM Summit. We expect this year’s event to attract marketing and customer experience professionals and executives who are involved in customer engagement, mobile marketing, social media marketing, customer loyalty and retention, and other facets of direct marketing.
Last year’s CEM Summit featured real-life case studies from industry experts and thought leaders in customer experience and customer engagement. We had a powerful lineup of speakers from industry giants as Coca-Cola, Intuit and Symantec who shared actual experiences to help B2B and B2C marketers address the challenges of delivering a personalized customer experience.
We’re looking for the same type of global brands and industry experts who can energize and engage the attendees at our 2013 CEM Summit. We expect this year’s event to attract marketing and customer experience professionals and executives who are involved in customer engagement, mobile marketing, social media marketing, customer loyalty and retention, and other facets of direct marketing.
I’m excited by the responses we've received so far from potential speakers. However, there’s still plenty of time to submit speaking proposals on topics including:
- Customer Engagement Strategies
- Cross-Channel Marketing
- Consumer Preference Management
- Big Data
- Marketing Compliance
To learn more about
opportunities for speaking at the 2013 CEM Summit or to submit an application,
visit http://www.cemsummit2013.com. The deadline to submit speaking proposals is
April 30, 2013. PossibleNOW will announce the speaker lineup in mid-May.
I hope to talk to you soon!
Eric Tejeda is the Director of Product Marketing for PossibleNOW
and CompliancePoint. Eric supports the organization’s growth objectives by productizing
and launching innovative new products and services that fill critical needs in
the marketplace.
With 25 years of experience, Eric firmly believes that
permission-based marketing and preference management is a mega trend and the
path to success for marketers today.
Follow me on Twitter: @EricTejeda | Connect on LinkedIn: Eric Tejeda
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