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Wednesday, May 29, 2013

Moving Beyond Experience To Engagement

Speakers Share the Secrets of Marketing Success at the 2013 Customer Engagement Marketing Summit

Following a record number of speaker submissions, we are pleased to announce the lineup for our second Customer Engagement Marketing Summit. These speakers include marketing experts and thought leaders from some of the most innovative and ground-breaking companies in the world.
This stellar array of speakers will share insights and proven strategies for success in customer engagement and much more. If you (or others in your organization) are involved in customer engagement, customer experience, mobile marketing, digital marketing or customer retention, then I hope that you will make plans to attend.
In the coming weeks, you'll hear more from each of these speakers and how they embrace (and improve) customer engagement.
But first, let’s meet a few of our event speakers.
If you are from the south, you've undoubtedly heard of Chick-fil-A, the company that pioneered the fast food chicken sandwich. Over the years, they’ve built a loyal fan following. Michael McCathren, Chick-fil-A’s manager of interactive digital marketing, will explain how they’ve achieved this amazing success in “Every Customer Has A Story — The Secret To True Loyalty.”
Another one of our Summit speakers was recently featured on the "A Face in the Crowd: Say goodbye to anonymity" segment of the CBS TV show, 60 Minutes, with Lesley Stahl. Dave McMullen, one of the trailblazing partners with redpepper, will speak at the CEM Summit about "Getting Your Slice of the Pie: How Your Brand Can Succeed Using Social Promotions.” In this presentation, Dave will share what brands need to do via social media to stay relevant and engage users in today’s marketing industry.
Jon Miller, VP of Marketing at Marketo, and named a Top 10 CMO by the CMO Institute, will present “Engagement Marketing: Pioneering the New World of Marketing.” He’ll explain to attendees how the buyer/seller relationship has shifted fundamentally towards the buyer and the new tools that marketers need to cut through the channel noise.
If you are a marketing professional who wants to delve deeper into the strategies that work for customer engagement, be sure to visit the Customer Engagement Marketing Summit web site where you can learn more about the speakers and the presentation topics. Registration opens next week and you can also sign up for event news and alerts.
I’ll share more of my excitement about this event in future blogs! 

Eric Tejeda is the Director of Product Marketing for PossibleNOW and CompliancePoint. Eric supports the organization’s growth objectives by productizing and launching innovative new products and services that fill critical needs in the marketplace. 

With 25 years of experience, Eric firmly believes that permission-based marketing and preference management is a mega trend and the path to success for marketers today. 

              Follow me on Twitter: @EricTejeda | Connect on LinkedIn: Eric Tejeda 

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