The following is an excerpt from a blog
written by Andrew Kordek, Chief Strategist and Co-Founder of Trendline
Interactive. It speaks to the importance of preference centers and the need for
optimization.
If
you have spent a fair amount of time and money in you preference center and
actually use the data that comes in when people update their "stuff" then you
as a marketer need to shout it from the rooftop on each and every email that
this sort of thing is important to the subscriber and to you. Doing
anything less and you might as well throw money down the drain.
See more at: http://www.trendlineinteractive.com/2013/05/highlighting-your-preference-center-in-the-email/#sthash.1xReyPnr.dpuf
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