After three days in San Francisco at Responsys Interact 2013, the PossibleNOW team was walking with a little pep in their
step. What a great event!
As a first time attendee and a first time
sponsor, it was an exciting place to be. Never have I felt such a warm welcome
from so many members of a partner organization. It was nice to be so welcomed
and appreciated, and greeted with a smile during every new conversation.
Marketing is changing. We know it, and so do the
folks at Responsys. With our strategic partnership recently announced, we were
excited to support the conference and officially unveil our joint offering,
Interact Preference, which is centered on consumer preference management.
Interact Preference caused quite a stir among all
those in attendance. It goes to show that the marketplace is ready to embrace
the need to honor the consumers’ preferences in their communications,
regardless of channel. While email was a big focus of the event, other
communication channels were brought to light and the ability to manage content
and frequency preferences across all channels brought a new and exciting vision
to the keynote demonstration on opening day.
PossibleNOW has been focused on preference management
for over 13 years, and the payoff for that hard work is found in the
opportunity to partner with such an innovative and reputable organization as
Responsys. This is just the beginning of a long and fruitful relationship, and
Interact 2013 served as proof.
But it wasn’t all “work” – we won’t soon forget
about how much fun we had at the event: networking opportunities, breakout
sessions full of rich content, top tier keynote speakers, a concert with
Michael Franti, and a lot of great support for the nonprofit organization
Charity:Water.
The PossibleNOW team was impressed every step of
the way and is looking forward to Responsys Interact in London and to attending
Responsys Interact 2014 next year.
About the Author:
Guy Caldwell is an Enterprise Account Executive at
PossibleNOW.
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