In
a recent
Forrester survey
a whopping 73% of interviewees say they plan to
launch innovative customer experiences in the upcoming year — and two-thirds
believe that they already have. At the same time, only 8% of the companies
received a top grade from their customers according to the 2013 Forrester's
Customer Experience Index.
That
is a huge disparity!
In
her article
for the Harvard Business Review Blog, Kerry Bodine for Forrester Research,
makes a lot of good points. They all start — and no surprise here — at the
core: "Know your customer." Based on that she suggests that companies need to:
- Reframe innovation opportunities
- Ground innovations in the business model
- Infuse innovations with the brand
PossibleNOW
understands this challenge. We help our customers to better know their customers.
Companies
using MyPreferences®
can easily ask their customers for their preferences. It gives companies the
tools necessary to gain valuable insight into their wishes, their behaviors and
then enables them to translate this knowledge into actions; 1-to-1 marketing, new
products and innovative services.
Learn
more about MyPreferences and schedule your free consultation by calling (800)
585 4888 or email info@possiblenow.com.
No comments:
Post a Comment