Did you know that more than 90
percent of mobile shopping carts are abandoned prior to purchase?
On Tuesday, CMO.com published a new article from PossibleNOW
Chief Strategist Eric Holtzclaw and Danny Davis, CEO of Proving
Ground that explores why the mobile
purchase rate is so low. It’s based on primary consumer research they conducted
over the summer. They identified two key reasons why consumers leave mobile sites
before purchase and offer three specific tips on how to address it.
Eric Tejeda is the Director of Product Marketing for PossibleNOW
and CompliancePoint. Eric supports the organization’s growth objectives by productizing
and launching innovative new products and services that fill critical needs in
the marketplace.
With 25 years of experience, Eric firmly believes that
permission-based marketing and preference management is a mega trend and the
path to success for marketers today.
Follow me on Twitter: @EricTejeda | Connect on LinkedIn: Eric Tejeda
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