
Last Tuesday, DMNews.com published a new article from Rob Tate, our Director of Enterprise Sales. In it, Rob urges marketers think about a customer engagement plan for 2014. Observing that engagement initiatives are often embraced as a priority but rarely survive to execution, he offers three concrete suggestions and encourages readers to think about budget-able, attainable, actionable goals.
Rob’s core message is clear – start at the beginning, simplify and build on your success. Here’s to making 2014 the year we all meet goals we’ve set out for ourselves.
Eric Tejeda is the Director of Product Marketing for PossibleNOW
and CompliancePoint. Eric supports the organization’s growth objectives by productizing
and launching innovative new products and services that fill critical needs in
the marketplace.
With 25 years of experience, Eric firmly believes that
permission-based marketing and preference management is a mega trend and the
path to success for marketers today.
Follow me on Twitter: @EricTejeda | Connect on LinkedIn: Eric Tejeda http://www.cemsummit2013.com
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