Monday, February 17, 2014

ICYMI: Preferences, Privacy and Personalization in the News

Here’s our roundup of news and views for the week of February 17, 2014:



In the discussion over content marketing, uppermost in many marketers’ minds is producing materials that really resonate, that engage, with prospects and customers. That’s completely understandable. Content that doesn’t have stopping power is worthless. But what is “engaging” content anyway?

Click here for the full article.


 
  

When it comes to email marketing personalization is the key. That according to new data out from Experian Marketing Services. According to their new report personalized email messages are generating six times higher transaction rates and revenue than their non-personalized counterparts.

Click here for the full article.

 


Advanced digital, mobile and database tech solutions are making it easier for marketers to target and engage consumers, but getting the most out of these investments remains a challenge. Here’s a look at four important factors key to making the most of your technology spend, and creating a successful integrated marketing plan. 

Click here for the full article.

 


For everyone looking for a last-minute Valentine, here you go: You can now date a pizza. Pizza Hut has created a profile on the dating site OkCupid, and the potential suitor -- whose traits include: Height: "Tall Enough"; Body Type: "Light & Airy"; Education: "Ph.D. in Delicious" -- is looking for commitment.

Click here for the full article.



Companies will always chase customers and find out what makes them tick: what makes them loyal brand champions, why they churn, or why they may be ambivalent about products and services. Enter Voice of the Customer (VoC) solutions. Daniel Ziv, vice president of voice of the customer analytics at Verint, says that his company sees more adoption of VoC.

Click here for the full article. 



Eric Tejeda is the Director of Product Marketing for PossibleNOW and CompliancePoint. Eric supports the organization’s growth objectives by productizing and launching innovative new products and services that fill critical needs in the marketplace. 

With 25 years of experience, Eric firmly believes that permission-based marketing and preference management is a mega trend and the path to success for marketers today. 

Follow me on Twitter: @EricTejeda | Connect on LinkedIn: Eric Tejeda http://www.cemsummit2013.com

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