Here’s our
roundup of news and views for the week of February 17, 2014:
In the discussion over content marketing, uppermost in many
marketers’ minds is producing materials that really resonate, that engage, with
prospects and customers. That’s completely understandable. Content that doesn’t
have stopping power is worthless. But what is “engaging” content anyway?
Click here for the full article.
Click here for the full article.
When it comes to email marketing personalization is
the key. That according to new data out from Experian Marketing Services. According
to their new report personalized email messages are generating six times higher
transaction rates and revenue than their non-personalized counterparts.
Click here for the full article.
Click here for the full article.
Advanced digital, mobile and database tech solutions are
making it easier for marketers to target and engage consumers, but getting the
most out of these investments remains a challenge. Here’s a look at four
important factors key to making the most of your technology spend, and creating
a successful integrated marketing plan.
Click here for the full article.
Click here for the full article.
For everyone looking for a last-minute Valentine, here you
go: You can now date a pizza. Pizza
Hut has created a profile on
the dating site OkCupid, and the potential suitor -- whose traits include:
Height: "Tall Enough"; Body Type: "Light & Airy";
Education: "Ph.D. in Delicious" -- is looking for commitment.
Click here for the full article.
Click here for the full article.
Companies
will always chase customers and find out what makes them tick: what makes them
loyal brand champions, why they churn, or why they may be ambivalent about
products and services. Enter Voice of the Customer (VoC) solutions. Daniel Ziv,
vice president of voice of the customer analytics at Verint, says that his
company sees more adoption of VoC.
Click here for the full article.
Click here for the full article.
With 25 years of experience, Eric firmly believes that
permission-based marketing and preference management is a mega trend and the
path to success for marketers today.
Follow me on Twitter: @EricTejeda | Connect on LinkedIn: Eric Tejeda http://www.cemsummit2013.com
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