As a leading national home warranty provider, Cross Country Home Services faced a daunting challenge: how can we build customer loyalty in order to bridge the gap from acquisition to retention? To answer it, Chief Strategist Eric V. Holtclaw will co-present with Nola Ogunyemi, Cross Country’s Head of Customer Loyalty at Cross Country Home Services (CCHS), at Loyalty Expo 2014 Tuesday, March 18 in Orlando.
Entitled “Loyalty’s Growing Role
in Maintaining Customer Relationships,” the presentation will include an
overview of new government regulations (including TCPA), tips on how to use
loyalty programs to engage customers and techniques for understanding what
content customers prefer. In addition to research and methodology, the
presentation will include real-world examples from CCHS’s loyalty programming
with PossibleNOW.
Click here to register for the event or check back on
the blog to learn more about Eric and Nola’s presentation.
Eric Tejeda is the Director of Product Marketing for PossibleNOW
and CompliancePoint. Eric supports the organization’s growth objectives by productizing
and launching innovative new products and services that fill critical needs in
the marketplace.
With 25 years of experience, Eric firmly believes that
permission-based marketing and preference management is a mega trend and the
path to success for marketers today.
Follow me on Twitter: @EricTejeda | Connect on LinkedIn: Eric Tejeda http://www.cemsummit2013.com
No comments:
Post a Comment