It’s one thing to attend a
conference; it’s quite another when you host one as we have done for the past
two years. It’s a significant undertaking and requires a lot of planning. But
the key to success boils down to the relevancy of the topics and thought
leadership of the speakers — do I believe the topics and speakers are worth
carving out 1½ days to hear?
As we know from the past two
years, the answer is a resounding “yes” if you have the right mix!
We’re excited to announce the
2014 Customer Engagement Marketing Summit to be held September 17 & 18 at
the JW Marriott Buckhead in Atlanta.
First task at hand — a call for
speakers and sponsors.
The previous two conferences
featured real-life case studies from industry experts and thought leaders in
customer experience and customer engagement. Last year we had a powerful
lineup of speakers from industry giants as Chick-fil-A, SAP, Marketo,
LexisNexis and more who shared actual experiences to help B2B and B2C marketers
address the challenges of enhancing customer engagement
The theme of this year’s CEM Summit is “Winning Big by
Thinking Small.” The small refers to the idea that small data is a powerful way to unlock and understand how to engage your
customers more effectively.
We’re looking for the same type of global brands and
industry experts who can energize and engage the attendees at our 2014 CEM
Summit. We expect this year’s event to attract marketing and customer
experience professionals and executives who are involved in customer
engagement, mobile marketing, social media marketing, customer loyalty and
retention, and other facets of direct marketing.
I’m excited by the responses we’ve received so far from
potential speakers. However, there’s still plenty of time to submit speaking
proposals on topics including:
·
Relationship
Marketing
·
Customer
Engagement Strategies
·
Cross-Channel
Marketing
·
Consumer
Preference Management
·
Big Data
·
Marketing
Privacy
If you are a dynamic speaker who
can provide actionable advice to marketing and customer engagement
professionals, please complete the Speaker Application at www.cemsummit2014.com. The deadline to submit speaking proposals is
April 30. PossibleNOW will announce the speaker lineup in mid-May.
We hope to talk to you soon
about speaking or sponsorships — and better yet, we hope to see you at the CEM
Summit in September!
Scott Frey is the CEO of PossibleNOW and CompliancePoint. Scott leads the strategic mission to maintain its leadership position in global direct marketing compliance by closely monitoring changes in consumer privacy legislation, industry trends, and delivering innovative products and services to meet client’s needs.
Follow me on Twitter: @ScottFreyPN | Connect on LinkedIn: Scott Frey
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