Empower Customer-Facing Employees to Engage Customers
Who doesn't appreciate it when a company goes above and beyond? Customers welcome an experience where they feel like time is being saved or their lives are being made simpler. Cater to your customers and encourage your customer-facing employees to take the necessary time in creating a thoughtful and positive customer experience. A little extra effort can go a long way. By personalizing your customers' experience, they're more likely sharing their enthusiasm for your brand. Click here for the full article.
Beware of Customer Experience Management Shortcuts
Persuasion and the Empowered Consumer
Consumers are bombarded with messages on a daily basis. Rather than overwhelm them with meaningless content, be strategic and respond to their preferences by paying attention to their behaviors and habits. Jason Silva discusses the concept of "engineered serendipity" and how companies can quantify and measure their consumer base to create more appealing messages. Take advantage of the empowered consumer and create a customized and personal experience. Click here for the video.
Zappos, Sephora Leverage Selfies For Customer Engagement, Sales
Why CEOs Should Care About Mobile Security
Eric Tejeda is the Director of Product Marketing for PossibleNOW and CompliancePoint. Eric supports the organization’s growth objectives by productizing
and launching innovative new products and services that fill critical needs in
the marketplace.
With 25 years of experience, Eric firmly believes that
permission-based marketing and preference management is a mega trend and the
path to success for marketers today.
Follow me on Twitter: @EricTejeda | Connect on LinkedIn: Eric Tejeda http://www.cemsummit2013.com
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