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Friday, May 23, 2014

ICYMI: Preferences, Privacy and Personalization in the News

Here's our roundup of recent news and views worth checking out:

Is Your Contact Center a Compliance Target?

The Telephone Consumer Protection Act (TCPA) continues to impact and affect call centers across the country. To avoid falling victim to expensive class-action lawsuits, work towards a unified system that collects and manages customer data. Learn about the importance of maintaining compliance and what can happen if it is neglected. Click here for full article.

Let Customers Drive Your Business Strategy

It doesn’t matter what industry you’re in, customers are a valuable asset. Top CEOs discuss the importance of putting your customer in the driver’s seat and letting them steer business strategy. Consumer input can inspire groundbreaking ideas and shake up stale practices. Read real examples of how businesses have successfully implemented their customers’ ideas and made them a part of their decision-making process. Click here for full article.

Creating a Stronger Customer Experience

How do companies make a lasting impression on (maybe “with”) customers? They go above and beyond what is expected to create a positive consumer experience. Companies are raising the bar and providing exceptional service, and customer expectations are following suit. Brooks Brothers may have had a hiccup in quality, but it was able to make up for it by listening to customers and expeditiously responding to the issue. Click here for full article.

Improved Customer Experience Revolutionizes Dining

To the delight of many, Panera is in the process of introducing iPads to its ordering process. In an effort to curtail long lines and congested pickup areas, this national chain is looking to enhance the customer experience. Its bold decision echoes the move that many companies are making to cater to customers. It won’t be long to see whether this move revolutionizes the dining experience and attracts a new and curious clientele. Click here for full article.

Mass Information And Effective Personalization

Thanks to the many channels consumers use to indicate their preferences, likes, and interests, we have the ability to learn a great deal about them. Unfortunately, sometimes the sheer amount of data can be overwhelming. Don’t get lost in a sea of information and miss out on learning about your audience and responding to their preferences. Click here for full article.

Eric Tejeda is the Director of Product Marketing for PossibleNOW and CompliancePoint. Eric supports the organization’s growth objectives by productizing and launching innovative new products and services that fill critical needs in the marketplace. 

With 25 years of experience, Eric firmly believes that permission-based marketing and preference management is a mega trend and the path to success for marketers today. 

Follow me on Twitter: @EricTejeda | Connect on LinkedIn: Eric Tejeda http://www.cemsummit2013.com

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