ICYMI: Preferences, Privacy and Personalization in the News

Here's our roundup of recent news and views worth checking out:

Finding a Balance between Privacy and Personalization

CMOs have access to more data than ever before, and it gives them the ability to optimize interactions across multi-channel marketing strategies. Consumers are aware that their personal information is being gathered, and they now expect to have every message and interaction personalized. If companies use consumer preferences to market to them more effectively, consumers will be more likely to continue sharing personal information. Click here for full article.

Bridging the Social Shopping Gap

Over the last several years, online shopping has changed dramatically and become far more interactive. Social channels like Facebook and Pinterest allow consumers to share and promote products they’ve purchased, which gives them a greater voice in the marketplace. Companies like Amazon are taking advantage of this growing trend by pairing up with Twitter to change the buyer experience. Web browsing habits have changed, and companies will need to continue experimenting with ways to enhance the online shopping experience. Click here for full article.

Technology Insights Help Hospitals

The healthcare industry is accustomed to keeping up with new technology that can improve patient experience and streamline hospital protocol. When the overarching goal is to keep patients healthy, hospitals need to rely on technology that will speed processes up, not slow things down. From billing to personal data, hospitals are digitizing as much as they can. Now they must find new ways to be sure their systems meet compliance standards. Click here for full article.

Digital Disruption Changes How Business Is Done

Unless companies want to fall by the wayside, they must start reaching consumers through interactive marketing rather than interruptive marketing. To do this, marketing strategies must be reevaluated, and new practices must be implemented to keep up with the evolving market. CMOs must stay informed about new technologies to enhance customer experiences. Gone are the days of disruptive marketing, and for companies who personalize customer engagement, the rewards are greater brand loyalty and a higher ROI. Click here for full article.


Making the Most of Social Media

It’s no secret that there is an exorbitant amount of big data swirling out there for CMOs to sink their teeth into. The important thing now is deciphering the right data and using it effectively. By culling the most relative data and consumer preferences, companies will have greater success sending personalized messages that will resonate with their audiences. Companies have successfully amassed the information—now is the time to implement a marketing strategy that takes advantage of it. Click here for full article.

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Eric Tejeda is the Director of Product Marketing for PossibleNOW and CompliancePoint. Eric supports the organization’s growth objectives by productizing and launching innovative new products and services that fill critical needs in the marketplace. 

With 25 years of experience, Eric firmly believes that permission-based marketing and preference management is a mega trend and the path to success for marketers today. 

Follow me on Twitter: @EricTejeda | Connect on LinkedIn: Eric Tejeda http://www.cemsummit2013.com