Truilia Launches New App
Truilia has launched
a mobile app to cater to homebuyers on the go. By building a platform that allows
users to indicate their preferences, Truilia has created a more personalized
experience. Newly listed homes that meet buyers’ specifications are
automatically sent to their phones. This not only helps them in a cutthroat
real estate market, it helps Truilia appeal to its app users. By simplifying
the home search and making the information easily accessible, Truilia is sure
to win fans. Click here
for full article.
Consumers have started to embrace the ways
tracked data can enhance their shopping experience. When stores are transparent
about the data they are looking to collect, and consumers immediately see the
positive results from sharing, their natural reaction will be to provide more
information. Opt-in retail tracking is broadening the conversation between
retailers and consumers, creating an opportunity for a personalized shopping
experience. Click here
for full article.
Consumers are
inundated every day with emails they have no interest in opening. Recent
studies show that win-back programs are beneficial when it comes to connecting
with previous customers who have been unresponsive. To be successful with
win-back programs, companies must first ask customers permission to send emails
and then, if given the opportunity, must provide personalized messages and
appealing visual elements as well. Click here
for full article. 
Loyalty plans can be a lucrative way for companies to build
relationships with their audience. Through recent efforts to “socialize” these
loyalty plans, companies are looking to further
enrich the ways consumers interact with their brand. New cross-channel networks
are allowing consumers to share their brand loyalty in fun and engaging ways.
By incentivizing the consumer to get involved and be an active participant in
the conversation, companies are nurturing authentic relationships and reaping
the rewards. Click here
for full article.
Recent studies have shown that while retailers admit
cross-channel strategy is important, very few have gone as far as implementing
it. Consumers have indicated they want a more
personalized message from retailers and that they want to receive it across
multiple platforms. If retailers do not take advantage of the variety of ways
consumers interact with their brand, they are missing out on huge opportunities
to engage their consumers. Click here
for full article.
With 25 years of experience, Eric firmly believes that
permission-based marketing and preference management is a mega trend and the
path to success for marketers today.
Follow me on Twitter: @EricTejeda | Connect on LinkedIn: Eric Tejeda http://www.cemsummit2013.com
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