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Thursday, June 12, 2014

ICYMI: Preferences, Privacy and Personalization in the News

Here's our roundup of recent news and views worth checking out:

Truilia Launches New App

Truilia has launched a mobile app to cater to homebuyers on the go. By building a platform that allows users to indicate their preferences, Truilia has created a more personalized experience. Newly listed homes that meet buyers’ specifications are automatically sent to their phones. This not only helps them in a cutthroat real estate market, it helps Truilia appeal to its app users. By simplifying the home search and making the information easily accessible, Truilia is sure to win fans. Click here for full article.

Consumers have started to embrace the ways tracked data can enhance their shopping experience. When stores are transparent about the data they are looking to collect, and consumers immediately see the positive results from sharing, their natural reaction will be to provide more information. Opt-in retail tracking is broadening the conversation between retailers and consumers, creating an opportunity for a personalized shopping experience. Click here for full article.

Consumers are inundated every day with emails they have no interest in opening. Recent studies show that win-back programs are beneficial when it comes to connecting with previous customers who have been unresponsive. To be successful with win-back programs, companies must first ask customers permission to send emails and then, if given the opportunity, must provide personalized messages and appealing visual elements as well. Click here for full article.

Loyalty plans can be a lucrative way for companies to build relationships with their audience. Through recent efforts to “socialize” these loyalty plans, companies are looking to further enrich the ways consumers interact with their brand. New cross-channel networks are allowing consumers to share their brand loyalty in fun and engaging ways. By incentivizing the consumer to get involved and be an active participant in the conversation, companies are nurturing authentic relationships and reaping the rewards. Click here for full article.

Recent studies have shown that while retailers admit cross-channel strategy is important, very few have gone as far as implementing it. Consumers have indicated they want a more personalized message from retailers and that they want to receive it across multiple platforms. If retailers do not take advantage of the variety of ways consumers interact with their brand, they are missing out on huge opportunities to engage their consumers. Click here for full article.

Eric Tejeda is the Director of Product Marketing for PossibleNOW and CompliancePoint. Eric supports the organization’s growth objectives by productizing and launching innovative new products and services that fill critical needs in the marketplace. 

With 25 years of experience, Eric firmly believes that permission-based marketing and preference management is a mega trend and the path to success for marketers today. 

Follow me on Twitter: @EricTejeda | Connect on LinkedIn: Eric Tejeda http://www.cemsummit2013.com

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