Truilia Launches New App

Consumers have started to embrace the ways
tracked data can enhance their shopping experience. When stores are transparent
about the data they are looking to collect, and consumers immediately see the
positive results from sharing, their natural reaction will be to provide more
information. Opt-in retail tracking is broadening the conversation between
retailers and consumers, creating an opportunity for a personalized shopping
experience. Click here
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Eric Tejeda is the Director of Product Marketing for PossibleNOW and CompliancePoint. Eric supports the organization’s growth objectives by productizing
and launching innovative new products and services that fill critical needs in
the marketplace.
With 25 years of experience, Eric firmly believes that
permission-based marketing and preference management is a mega trend and the
path to success for marketers today.
Follow me on Twitter: @EricTejeda | Connect on LinkedIn: Eric Tejeda http://www.cemsummit2013.com
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