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Thursday, July 10, 2014

ICYMI: Preferences, Privacy and Personalization in the News

Here’s our roundup of recent news and views worth checking out:

Social Media Research is a Smart Marketing Investment

Brands who enjoy well above average growth and profitability understand that customers don’t buy products and services— they buy experiences. Through social media, companies are conducting extensive customer experience research. By analyzing things like customer reviews, businesses are able to anticipate and predict future consumer behavior and take the necessary steps to insure a positive experience. Click here for full story.

Why is customer service getting harder? Growing expectations from younger generations are making it more difficult for businesses to create brand loyalty. Millennials, particularly those belonging to Gen Y, expect companies to be more respectful of their time, more reliable, more transparent, and provide more control of their overall experiences. This makes it easier to frustrate and drive away millennial customers without meaning to do so. Click here for full story. 

The empowered customer has a lot to say, which is why it is important for companies to listen up. Today more than ever, companies are utilizing the feedback and suggestions they get from their customers to craft responsive marketing campaigns and inspired new products. To make powerful connections, companies must know how to tap into the wealth of knowledge that empowered customers are anxious to share. Click here for full story.

In a string of increasingly digital marketing efforts, Denny’s has teamed up with Atari to release three classic arcade games with a branded twist.  Today while many marketers are focusing on how they can reach millenials, Denny’s is specifically targeting Gen Xers with families. This summer, Denny’s is shifting its marketing efforts back to a demographic that has recently fallen into the shadows. By targeting this group and providing a fun and campy customer experience, Gen Xers are sure to respond positively. Click here for full story. 

In an era of mobile devices and social platforms, companies are realizing that customer experience hinges on authentic customer engagement. In an effort to improve engagement, companies are embracing the empowered customer. Customer engagement will continue to be a theme that plays out across today’s most innovative organizations. Regardless of industry, brands must remember that engagement is an end product, not a by-product. Click here for full story.

Eric Tejeda is the Director of Product Marketing for PossibleNOW and CompliancePoint. Eric supports the organization’s growth objectives by productizing and launching innovative new products and services that fill critical needs in the marketplace. 

With 25 years of experience, Eric firmly believes that permission-based marketing and preference management is a mega trend and the path to success for marketers today. 

Follow me on Twitter: @EricTejeda | Connect on LinkedIn: Eric Tejeda

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