Here’s our roundup of recent news and views worth checking out:
Brands who enjoy well
above average growth and profitability understand that customers don’t buy
products and services— they buy experiences. Through social media, companies
are conducting extensive customer experience research. By analyzing things like
customer reviews, businesses are able to anticipate and predict future consumer
behavior and take the necessary steps to insure a positive experience. Click
here
for full story.
Why is customer
service getting harder? Growing expectations from younger generations are
making it more difficult for businesses to create brand loyalty. Millennials,
particularly those belonging to Gen Y, expect companies to be more respectful
of their time, more reliable, more transparent, and provide more control of
their overall experiences. This makes it easier to frustrate and drive away
millennial customers without meaning to do so. Click
here
for full story.
The empowered
customer has a lot to say, which is why it is important for companies to listen
up. Today more than ever, companies are utilizing the feedback and suggestions
they get from their customers to craft responsive marketing campaigns and
inspired new products. To make powerful connections, companies must know how to
tap into the wealth of knowledge that empowered customers are anxious to share.
Click
here
for full story.
In a string of
increasingly digital marketing efforts, Denny’s has teamed up with Atari to
release three classic arcade games with a branded twist. Today while many marketers are focusing on how
they can reach millenials, Denny’s is specifically targeting Gen Xers with
families. This summer, Denny’s is shifting its marketing efforts back to a
demographic that has recently fallen into the shadows. By targeting this group
and providing a fun and campy customer experience, Gen Xers are sure to respond
positively. Click
here
for full story.
In an era of mobile devices and social platforms, companies
are realizing that customer experience hinges on authentic customer engagement.
In an effort to improve engagement, companies are embracing the empowered
customer. Customer engagement will continue to be a theme that plays out across
today’s most innovative organizations. Regardless of industry, brands must
remember that engagement is an end product, not a by-product. Click
here
for full story.
Eric Tejeda is the Director of Product Marketing for PossibleNOW and CompliancePoint. Eric supports the organization’s growth objectives by productizing
and launching innovative new products and services that fill critical needs in
the marketplace.
With 25 years of experience, Eric firmly believes that
permission-based marketing and preference management is a mega trend and the
path to success for marketers today.
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