Social Media Research is a Smart Marketing Investment
Brands who enjoy well
above average growth and profitability understand that customers don’t buy
products and services— they buy experiences. Through social media, companies
are conducting extensive customer experience research. By analyzing things like
customer reviews, businesses are able to anticipate and predict future consumer
behavior and take the necessary steps to insure a positive experience. Click here
for full story.
The empowered customer has a lot to say, which is why it is important for companies to listen up. Today more than ever, companies are utilizing the feedback and suggestions they get from their customers to craft responsive marketing campaigns and inspired new products. To make powerful connections, companies must know how to tap into the wealth of knowledge that empowered customers are anxious to share. Click here for full story.
In a string of
increasingly digital marketing efforts, Denny’s has teamed up with Atari to
release three classic arcade games with a branded twist. Today while many marketers are focusing on how
they can reach millenials, Denny’s is specifically targeting Gen Xers with
families. This summer, Denny’s is shifting its marketing efforts back to a
demographic that has recently fallen into the shadows. By targeting this group
and providing a fun and campy customer experience, Gen Xers are sure to respond
positively. Click here
for full story.
In an era of mobile devices and social platforms, companies
are realizing that customer experience hinges on authentic customer engagement.
In an effort to improve engagement, companies are embracing the empowered
customer. Customer engagement will continue to be a theme that plays out across
today’s most innovative organizations. Regardless of industry, brands must
remember that engagement is an end product, not a by-product. Click here
for full story.
Eric Tejeda is the Director of Product Marketing for PossibleNOW and CompliancePoint. Eric supports the organization’s growth objectives by productizing
and launching innovative new products and services that fill critical needs in
the marketplace.
With 25 years of experience, Eric firmly believes that
permission-based marketing and preference management is a mega trend and the
path to success for marketers today.
Follow me on Twitter: @EricTejeda | Connect on LinkedIn: Eric Tejeda
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