Did you know that a whopping 87 percent of consumers want a
“do not track” option in their browsers to avoid marketers? In a recent study
by Razorfish and Adobe, consumers are asked what they really think about ad
targeting and data collection. While it’s no surprise that marketers embrace ad
targeting to create more effective and engaging campaigns, the study reveals
that consumers are still split on whether or not they see this as an invasion
of privacy. Click here
for full story.
Most CMOs will tell you that marketing intangible services
like wealth management, consulting and accounting can be a challenge. It is
difficult to communicate in a way that makes what they’re selling
understandable, interesting and desirable. Because consumers want something
unique, engaging, and informative, marketers must cut through industry specific
jargon and confusing messages to set themselves apart from their competitors
and appeal to their audience. Click here
for full story.
Research reveals products best suited to mobile advertising
Each year, billions of dollars are spent on mobile display
advertising. For banner ads to be effective, marketers need to know when and
how to use them. Not all products and services are suitable for smartphone
advertisements. Recent studies show that for products that require considerable
thought before purchasing like vehicles or appliances, banner advertisements
are a good option. On the contrary, banner ads for low-involvement purchases
like movie tickets or toothbrushes are not effective. Click here
for full article.
With 25 years of experience, Eric firmly believes that
permission-based marketing and preference management is a mega trend and the
path to success for marketers today.
Follow me on Twitter: @EricTejeda | Connect on LinkedIn: Eric Tejeda
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