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Friday, August 8, 2014

ICYMI: Preferences, Privacy and Personalization in the News

Here’s our roundup of recent news and views worth checking out: 

Geomarketing: It’s Where It’s At Today

CMOs know that to be successful, they must get the right message to the right people at the right time. Location-based technology is giving businesses greater opportunities to learn about their consumers and market effectively through a variety of different channels. As technology evolves, marketers are hopeful they’ll be able to create a real-time strategy that will adapt to their consumers’ locations and better suit their needs. Click here for full story.

5 Ways Your Contact Center Can Encourage Repeat Customers

Businesses can improve customer satisfaction and boost revenue if they measure customer happiness, dig into the details about why the customer is calling, and humanize the customer experience. When businesses view the customer support process as a journey rather than simply focusing on the resolution, they are opening up opportunities to make change and ultimately serve their customers better. Click here for full story.

Mobile Social Uses are More Engaged

A new study by Forrester reveals that people accessing social media sites like Facebook and Twitter from their mobile devices, are more likely to engage with a company’s content then they are if accessing it from their desktop computers. The results showed that 46% of smartphone users engage with content via likes, shares, and comments compared to the 37% of desktop social users. This study proves that the socials users you want to reach are on mobile. Click here for full story.

Customer Experience is the New Battleground

Over the last several years, businesses across all industries have had to go above and beyond to enhance the ways consumers interact and engage with their brand. Casper, a mattress startup based in New York City, has reinvented the mattress buying experience in order to be competitive in the market. By offering convenience and flexibility, Casper is winning over new customers and getting great publicity. Companies must go the extra mile if they want to stay competitive and secure returning customers. Click here for full story.

Social Customer Service for the Travel Industry

The travel industry, more than any other industry, is likely to have customers complain about their experience through social media channels. Fortunately, many travel businesses are using social media to their advantage. By responding to complaints and educating their travelers about potential delays, many businesses are using social media to help them rather then letting it bog them down. To be successful, marketers must have a strong social media strategy in place. Click here for full story.

Eric Tejeda is the Director of Product Marketing for PossibleNOW and CompliancePoint. Eric supports the organization’s growth objectives by productizing and launching innovative new products and services that fill critical needs in the marketplace. 

With 25 years of experience, Eric firmly believes that permission-based marketing and preference management is a mega trend and the path to success for marketers today. 

Follow me on Twitter: @EricTejeda | Connect on LinkedIn: Eric Tejeda

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