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Monday, September 29, 2014

ICYMI: Preferences, Privacy and Personalization in the News

Here's our roundup of recent news and views worth checking out:

How to Influence and Win Customers

Sometimes we forget that customer satisfaction does not automatically lead to customer loyalty. This is why it is important to understand that loyalty is a byproduct of consistent positive customer experience. To influence your customers, you must make them feel like their voice is being heard in the first 30 to 90 seconds of interaction. This builds trust and creates a sincere and believable relationship that customers will seek you out for.

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Mobile Email Orders Up but Revenue Down

Now more than ever, consumers are using their mobile devices for email orders. Recent research shows that the number of orders has risen 40% since 2013 and make up 22% of all orders. So why hasn't revenue hasn't kept up? One theory is poor user experience. As marketers, we must remember that every second of the customer experience must be optimized. It is critical that we work around shorter attention spans, and varied screen sizes to help facilitate purchases from mobile devices.

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Why You Shouldn't Give Your Social Media Audience the Content They Want

We're used to hearing 'the customer is always right,' but this doesn't mean we can always give them what they want when it comes to content. To use social media effectively, marketers must understand who their targeted audience is and only create content that will resonate with them. We all have followers and subscribers who are unlikely to become consumers or influencers of consumption for our businesses. Creating and publishing content for an off-target audience will distract your real and prospective consumers.

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10 Marketers Come Clean About Their Biggest Challenges

From asking the right questions to optimizing your team, marketers face an excess of challenges on a daily basis. It is common knowledge that while digital technology has improved communication opportunities, it has also made the marketer's life more complicated - there is a lot more to consider. While the number of choices and places on which to engage with consumers can be exciting and improve business, it makes prioritization and ROI proof burdensome.

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Better User Experience Influences Purchases

In a recent survey, it was discovered that consumers reach for whatever device they're nearest to when they first become interested in a product of a brand. However, when they need to research more, they switch to the device that will give them the best user experience. The buyer's journey becomes even more complicated when it comes to the total number of devices they use. Two-thirds of users interact with braded content on three to five devices throughout any given day, which is why the user experience must be optimized across all devices.

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