Mark your calendars! On
Thursday, December 4 at 2pm EST, PossibleNOW Chief Strategist Eric Holtzclaw
and special guest Ken Robbins, President of Response Mine
Interactive, will appear via webinar
to talk about the right ways to
collect customer data. Using targeted marketing success stories and market
research, Holtzclaw and Robbins will offer insight into how knowledge gained
from customer data is used to build targeted marketing, inform marketing spend
and drive top and bottom-line results.
Eric V. Holtzclaw
Chief Strategist, PossibleNOW and author of Laddering: Unlocking the Potential of Consumer Behavior
Founder & President, Response Mine Interactive, an award-winning digital agency that helps clients acquire more customers using direct response digital marketing.
In just one hour, you will
learn:
- Techniques for collecting customer data
- How to translate customer data into knowledge that informs your marketing campaigns
- Tips for measuring and reporting return
Register today to reserve
your spot for this free presentation.
Eric Tejeda is the Director of Product Marketing for PossibleNOW and CompliancePoint. Eric supports the organization’s growth objectives by productizing
and launching innovative new products and services that fill critical needs in
the marketplace.
With 25 years of experience, Eric firmly believes that
permission-based marketing and preference management is a mega trend and the
path to success for marketers today.
Follow me on Twitter: @EricTejeda | Connect on LinkedIn: Eric Tejeda
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