New Webinar: How to Use Customer Data for Targeted Marketing

Mark your calendars! On Thursday, December 4 at 2pm EST, PossibleNOW Chief Strategist Eric Holtzclaw and special guest Ken Robbins, President of Response Mine Interactive, will appear via webinar to talk about the right ways to collect customer data. Using targeted marketing success stories and market research, Holtzclaw and Robbins will offer insight into how knowledge gained from customer data is used to build targeted marketing, inform marketing spend and drive top and bottom-line results.

Eric V. Holtzclaw

Chief Strategist, PossibleNOW and author of Laddering: Unlocking the Potential of Consumer Behavior

Ken Robbins
Founder & President, Response Mine Interactive, an award-winning digital agency that helps clients acquire more customers using direct response digital marketing.

In just one hour, you will learn:

• Techniques for collecting customer data
• How to translate customer data into knowledge that informs your marketing campaigns
• Tips for measuring and reporting return

 Register today to reserve your spot for this free presentation.

For more information, please call (800) 585-4888 x1034 or e-mail webinars@possiblenow.com. 

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Eric Tejeda is the Director of Product Marketing for PossibleNOW and CompliancePoint. Eric supports the organization’s growth objectives by productizing and launching innovative new products and services that fill critical needs in the marketplace. 

With 25 years of experience, Eric firmly believes that permission-based marketing and preference management is a mega trend and the path to success for marketers today. 

Follow me on Twitter: @EricTejeda | Connect on LinkedIn: Eric Tejeda